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A CRM is the centre of every business, it stores data and tracks activity. It doesn't matter what stage of growth you're at, the sooner you implement a CRM and start creating processes that generate growth, the better.
After implementing a CRM and importing leads, it's time to start extracting value from your CRM's data by converting leads and up-selling to customers. CRM marketing is the process of adding leads and converting them into customers with as little friction as possible by using automation where possible.